Date:
Tue, 09/01/1992
The price of The URANTIA Book has remained at $34.00 since 1979. But is $34.00 a reasonable price today for a book of the size, quality, and content of The URANTIA Book? How does the publishing industry determine the price of a book? Four standard methods are:
- Three cents a page or about $65.00 for The URANTIA Book.
- Five to eight times production cost for mass-market books or $62.00-$99.00 for a book the size of The URANTIA Book.
- Ten to twenty times production cost for specialty books or $124.00-$248.00 for The URANTIA Book.
- Taking into account inflation, as measured by the change in the Consumer Price Index since 1979, the price of The URANTIA Book should be in the $60.00 - $65.00 range.
As we mentioned in our last newsletter, a price increase is inevitable. But the Trustees intend to maintain the current price until the end of the year. Effective 1 January 1993, however, the Trustees intend to increase the price to an amount more in line with book industry standards.