Helping Additional Bookstores Carry The URANTIA Book and Le Livre d' URANTIA
The Trustees of URANTIA Foundation and the Board of Directors of Amadon Corporation are pleased to announce a new policy designed to encourage additional bookstore s throughout the world to carry copies of The URANTIA Book Le Livre d' URANTIA for display and sale.
The centerpiece of this program is our enabling readers everywhere - on their own and independent of any relationship with URANTIA Foundation - to help place copies of The URANTIA Book and Le Livre d' URANTIA in bookstores. One thousand copies of The URANTIA Book and four hundred copies of Le Livre d' URANTIA have been set aside respectively by URANTIA Foundation and Amadon Corporation (an affiliate of URANTIA Foundation and the authorized distributor of Le Livre d' URANTIA for consignment to bookstores anywhere in the world.
How does it work? It's easy!
A reader simply needs to approach a bona fide bookstore, requesting it to carry The URANTIA Book, presenting it with an order form (which, for want of a better name, we've entitled "Consignment Request"). If the dealer wishes to carry The URANTIA Book, he or she need merely to filI out the short form and mail it to us, and we will send postage pre-paid up to two copies of the requested book direcfly to the dealer for display and sale. A copy of the Consignment Request (which you may freely copy) is enclosed with this newsletter along with an addressed return envelope. You can begin right away. (The Consignment Form is also currently being prepared in French and will be available shortly.)
The proposing reader can (and should) check from time to time with the dealer to see how new reader interest develops and sales progress. When the volumes are sold the dealer can remit our share of the proceeds directly to us (in U.S. dollars). Thereafter, we hope the dealer will reorder, prepaying. If not, URANTIA Foundation will refill the order up to two additional times to the extent our inventory designated for this purpose lasts. If the volumes do not sell through any particular book dealer, we will pay the return postage to URANTIA Foundation.
Will this work? We don't know, but we are going to try it. Come on and join us.
Whatever our speculation as to the success of this program, it cannot begin until you visit your favorite book dealer(s) with the Consignment Request. In doing this, please approach only those dealers who are not already carrying The URANTIA Book or Le Livre d' URANTIA, as one goal of our program is to enlist new dealers as much as possible, adding to our already developed network of book distributors.
Once copies of books have been ordered by and placed with a dealer, it is of tremendous importance that the reader who first contacted the dealer continue personally to stay in touch with that dealer just to see what dealer reaction is (dealer reaction may be resistant) and what interest there is from prospective readers. Please do keep us informed.
The Trustees of URANTIA Foundation have been approached by a number of individuals and groups who sincerely wish to help in the placement of The URANTIA Book Le Livre d' URANTIA. After discussing this matter with some of them and further discussion among the Trustees and the Board of Directors of Amadon Corporation, the best idea with the least amount of red tape appeared to be this new program.
One disadvantage of this program is that a number of books may in fact be lost (well, at least from inventory!). The Trustees of URANTIA Foundation and the Board of Directors of Amadon Corporation are willing to take this risk. After a year or so of trying this program the Trustees will reassess its workability and overall effect, continuing, modifying, or terminating the program.
The Trustees of URANTIA Foundation believe that "simple is best," and we intend to keep this program as simple as possible.
In proceeding as outlined above we wish to emphasize, that it is the certain policy of the Trustees of URANTIA Foundation to encourage the slow, quiet, person-to-person dissemination of the teachings of The URANTIA Book. Consistent with this policy of slow and sure growth the Trustees wish to use normal channels of distribution but without fanfare and rank commercialism. While striving to maintain a broad representation among professional book wholesalers and distributors throughout the world, sales and marketing gimmicks are not appropriate for the dissemination of the teachings of The URANTIA Book.
The URANTIA Book is being given to the world long before its world-wide mission.
While we are eager to see a wide availability of The URANTIA Book and Le Livre d' URANTIA and other translations of The URANTIA Book, URANTIA Foundation is not in the 'business" of selling copies of The URANTIA Book and translations thereof for commercial gain or financial profit. Our purpose is the supportive nurturing of the natural evolutionary spread of the teachings of The URANTIA Book, using, however, prudent business judgment in the administration of our trust. Hence this proposal, supplementary to our other distribution efforts, encourages the presence of The URANTIA Book and Le Livre d' URANTIA on bookstore shelves as broadly as possible, but on a quiet, person-to-person basis.
Following the implementation of this program, we would be interested in your reactions and actual experiences as you participate with us on your local level in this promising - though untried - program. We will report to you from time to time as to the progress of this new program. In the meantime, happy hunting!